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Food craving - An insight

Whenever we see chocolates, pizzas, icecream … We exclaim “That’s what i was looking for -Oh i am so hungry”. But , is that really so? Are we really hungry? Or our mind is sending the wrong signals?

According to Debra Zellner, Ph.D., a professor of psychology at Montclair State University in New Jersey, your mind is what’s raising the craving alarm.

Anatomy of a craving

Zellner’s research on how we think about food has led her to the conclusion that our habits, rather than a biological need, play the major role in our food cravings. In one study, she gave women … Continue Reading